WhatsApp links are meant for businesses who want to connect with customers over WhatsApp, but don't want to send mass text messages or spam users with updates. With WhatsApp Link, you can create a unique link that includes your personal message and share it with your audience on all social media platforms.
There are no limitations for this tool. You can create your own WhatsApp Link whenever you want.
One of the advantages of having a WhatsApp link for SMB owners is that customers don't have to endure any effort to engage with you. No form to fill or email to write. The user clicks a link and gets chatting.
There are two ways you can share links on WhatsApp: a QR code or a link. The choice between these two options is quite important — it’s not just an arbitrary decision but rather a way to direct your audience to the appropriate content. A QR code is a type of barcode that stores information about its corresponding product or service. In other words, it’s used for scanning purposes. On the other hand, a link (URL) is an address that directs users to another website or platform. The main difference here is that one contains more information than the other.
There are several ways you can use WhatsApp click-to-chat links in your Instagram marketing: