Flexible Pricing Plans to Unlock the Power of WhatsApp Automation

Conversations are message threads between you and your customers. Conversations can last up to 24-hours and must be initiated by you (business-initiated) or your customers (user-initiated). Customers can initiate a conversation by sending you any type of message, but you can only initiate a conversation with a template message. There are four types of conversations

There are three business-initiated conversation categories

• Marketing Conversation
• Utility Conversation
• Authentication Conversation

and one user-initiated conversations

• Service Conversation

For a business-initiated conversation, 24-hour window starts when the first template message from a business is delivered. For a business-initiated conversation, 24-hour window starts when a users messages and the you as a business responds to it. The message should be in the “delivered” status and not in the “sent” status.

Conversation charges will be based on template category. When a template is delivered, it opens a new conversation of that category and incurs the charge of that conversation category, unless the template is delivered during an open conversation of that category. For example, if a utility conversation is open and a marketing template is delivered within that open conversation, a new, separate marketing conversation is opened and marketing conversation charge is initiated. However, sending multiple templates of the same category within an open conversation will not incur additional charges. For example, a business can send multiple utility templates in an open utility conversation with no additional charges. Service conversations will still only be initiated when no other conversation window is open and a business responds to a user with a free form message within the 24-hour customer service window. If a business replies to a user with a template message or sends a template message in an open service conversation, this opens a new conversation based on the template category. When the user messages and there is no open conversation. The business will get charged only when they respond to the user-initiated message. The charge will be for the first message sent by the business. This will then open the 24-hour window to exchange as many messages as needed by the business and user.

The business will get charged only when they respond to the user-initiated message. The charge will be for the first message sent by the business. This will then open the 24-hour window to exchange as many messages as needed by the business and user.

The business will be charged when a pre-approved template message is delivered to the user. The charge will be for the first message sent, this opens the 24-hour session window to exchange as many messages as needed by the business and user.