Gallabox powers Pickyourtrail's WhatsApp marketing success
Discover how Pickyourtrail revolutionized their WhatsApp marketing campaigns for travel packages and streamlined vital business communication using Gallabox's innovative solutions.
77%
Increase in lead generation
70%
Business growth impact
40%
Higher team productivity
Company
Pickyourtrail
Industry
Travel
Employees
250-500
Team
Sales
Support
Marketing
Pickyourtrail is where travel dreams meet digital innovation
Pickyourtrail is a renowned DIY holiday booking platform, offering tailored traveling experiences to all kinds of travel customers from leisure to adventure. As a digital-first company, they recognized the importance of meeting customers where they are—on WhatsApp. However, their journey to effectively leverage this channel wasn't without its challenges.
Traditional WhatsApp marketing is a challenge when you scale
As a growing travel platform, Pickyourtrail faced several hurdles in their WhatsApp marketing efforts:
Limited reach with traditional broadcast messages
API integration issues with existing marketing automation tools
Ineffective targeting of their audience on WhatsApp
Challenges in scaling their WhatsApp campaigns.
"We faced challenges in running WhatsApp campaigns for our brand. As this is a trending marketing channel, we struggled to effectively target our audience on WhatsApp," explains Meena, Senior CRM Associate from Pickyourtrail, highlighting their initial struggles.
Before finding their perfect match with Gallabox, Pickyourtrail:
Relied on basic WhatsApp Business broadcast with limited reach
Experimented with alternative WhatsApp API services
Evaluated Freshworks products for WhatsApp integration
Struggled with API mismatches affecting their marketing automation.
Why Gallabox emerged as the clear winner
The decision to implement Gallabox was driven by three key factors:
User-friendly interface
Intuitive platform design
Easy adoption by team members
Minimal learning curve.
Flexible customization
Seamless integration with existing marketing automation tools
Adaptable to specific business needs
Customizable workflow options.
Superior support system
Responsive support team
Dedicated assistance from day one
Special mention of exceptional support from Yogesh, a Co-Founder of Gallabox.
Transforming WhatsApp marketing with Gallabox
The integration of Gallabox changed how Pickyourtrail connects with their travel enthusiasts. Their journey of transformation can be traced across multiple touchpoints:
Breaking through broadcast limitations
When traditional broadcast messages weren't cutting it, Pickyourtrail leveraged Gallabox's broadcast capabilities to reach a wider audience. "Our previous broadcasting attempts only reached a limited number of leads," recalls Meena. "With Gallabox's broadcast feature, we're now able to engage with our entire customer base effectively, sharing tailored travel deals and destination updates that actually reach our audience."
Letting chatbots do the heavy lifting
Pickyourtrail deployed intelligent chatbots that handle initial inquiries 24/7, ensuring that no potential traveler is left waiting. These bots don't just respond—they qualify leads and gather essential information, making every subsequent human interaction more meaningful and conversion-focused.
Crafting customer journeys with automated flows
Pickyourtrail designed automated flows that guide customers from initial interest to final booking. When a customer expresses interest in a destination, the flow automatically shares relevant packages, travel tips, and seasonal recommendations, nurturing the lead with perfectly timed information.
Converting interest into conversations
Click-to-WhatsApp ads transformed how Pickyourtrail captures leads. Instead of hoping customers would find their way to a contact form, these ads create instant connections. When travelers see an attractive holiday package on social media, they're just one click away from starting a conversation.
Building a connected ecosystem
Every customer interaction, preference, and touchpoint is captured and synchronized, enabling their team to provide personalized travel recommendations based on comprehensive customer data.
With Gallabox's broadcast feature, we're now able to engage with our entire customer base effectively, sharing tailored travel deals and destination updates that actually reach our audience.
Meena
Senior CRM Associate, Pickyourtrail
The impact numbers tell a story of smart WhatsApp Business adoption
The implementation of Gallabox brought significant and tangible improvements through their WhatsApp-led travel communication:
77% boost in lead generation
Expanded reach through WhatsApp campaigns
Enhanced lead capture mechanisms
Improved targeting capabilities.
70% impact on business growth
Expanded reach through WhatsApp campaigns
Enhanced lead capture mechanisms
Improved targeting capabilities.
40% increase in team productivity
Automated routine tasks
Efficient workflow management
Better resource utilization.
What's next for Pickyourtrail
With Gallabox as their WhatsApp marketing partner, Pickyourtrail continues to:
Generate and nurture leads more effectively
Streamline customer communication processes
Focus on customer retention strategies
Improve team productivity and efficiency
Explore new ways to leverage WhatsApp for business growth
Pickyourtrail has not just transformed its customer communication, but the entire growth trajectory by being a differential in the crowded market of travel companies.
