Gallabox transforms Dubai Housekeeping's service excellence on WhatsApp
Discover how Dubai Housekeeping transformed their customer communication, scaled operations, and put convenience first using Gallabox's WhatsApp automation.
25%
Increase in team productivity
47%
Higher CSAT ratings
31%
Business growth from WhatsApp
Company
Dubai Housekeeping
Industry
Hospitality
Employees
50-200
Team
Support
Dubai Housekeeping: Where convenience meets care
Dubai Housekeeping emerged as a solution to a critical gap in Dubai‘s service industry. Founded in 2014, they set out to become a support system for working professionals who lacked the time and resources to manage their homes.
As they scaled, Dubai Housekeeping wanted to deploy a communication platform that could help them ramp up support operations without affecting the existing business flows. “We wanted to bring on board a comfortable, confident, reliable, trustworthy service provider,“ explains Param Singh, CEO of Dubai Housekeeping, highlighting his mission to serve Dubai's busy workforce.
The challenge: With service excellence comes growth pains
As with any business that wants to scale, Dubai Housekeeping faced the inevitable challenges of scaling. One of their first hurdles was gaining wide recognition for their service excellence. As the company expanded, they faced several operational challenges:
Managing increasing customer communication volume
Limited phone line capacity for customer service
Need for better client history tracking
Complex scheduling requirements
Growing team coordination needs.
From a solo agent to a multi-service provider
Their growth story is remarkable, having started their support operations with just one agent. The company:
Grew its agent base to 5, setting up their initial automation with Freshdesk
Expanded to 10 agents across multiple service divisions
Developed specialized teams for:
- Holiday homes management
- Decluttering services
- Deep cleaning projects
- Handyman services.
Moving from 1 to 10 agents was a long journey of establishing Standard Operating Procedures (SOPs) and consolidating customer communication.
How Gallabox fit the bill seamlessly
The decision to implement Gallabox came at a crucial growth phase, driven by several key factors:
Unified communication
"Client communication is not about stopping at a particular interaction. It has to be correlated with what the client has already said, has already been saying, and has said two months back. And Gallabox helped us with consolidating all these", says Param, highlighting the need for comprehensive customer interaction history, which Gallabox makes possible with its shared WhatsApp team inbox.
Enhanced team efficiency
When they played around Gallabox "to handle their services business on WhatsApp, they found the platform tailored for what they wanted to solve, which included
The ability to handle multiple customer interactions simultaneously
Improved response management with canned responses
Gen AI-led communication support for team members
Comprehensive customer engagement tracking across touchpoints with CRM integration.
"Client communication is not about stopping at a particular interaction. It has to be correlated with what the client has already said, has already been saying, and has said two months back. And Gallabox helped us with consolidating all these."
Param Singh
CEO, Dubai Housekeeping
The operational impact was tangible soon after deploying Gallabox
The decision to implement Gallabox came at a crucial growth phase, driven by several key factors:
Ironed out customer engagement
Customer engagement through WhatsApp beat every other support channel by wide margins?
They identified peak communication hours from dawn to dusk for mobilizing resources
A single agent could manage multiple conversations simultaneously with chatbots and AI assistance.
Customer history tracking was no longer about switching tabs–everything was integrated into the shared WhatsApp team inbox.
Increased agent productivity and conversation quality
The platform has supported Dubai Housekeeping’s unique approach to team growth.
It freed team members from answering basic queries, allowing them to handle more complex tasks.
Agents could concentrate on more revenue-generating interactions, which helped them in internal promotions and specialization.
They enhanced communication quality across service lines with bot-assisted interactions and Gen AI.
"From this process, people become the next leaders for the next divisions. Gallabox is the base where they get trained," shares Param, describing their approach to team development.
The business impact of implementing Gallabox is a story by itself
While the direct impact of automation can't be measured in simple numbers, the management emphasizes its crucial role. When asked about the biggest upside of moving to Gallabox, Uttam Bhatia, Dubai Housekeeping's Co-founder said "The most effective thing about Gallabox is we are able to handle more pings at any given point."
The other ways in which Gallabox has positively impacted Dubai Housekeeping include:
Efficient scaling from 1 to 10 agents
Increase in CSAT ratings with every service delivery
Maintaining of service quality while growing as a company
Effectively competing with larger market players
Increase in ROI and agent productivity with outcome-driven automation
Result
Leverage the power of WhatsApp (the Business API version) for your Hospitality business. It packs powerful automation features that will:
Efficient scaling from 1 to 10 agents
Increase in CSAT ratings with every service delivery
Maintaining of service quality while growing as a company
Effectively competing with larger market players
Increase in ROI and agent productivity with outcome-driven automation
What’s in store for Dubai Housekeeping
Dubai Housekeeping continues to expand their WhatsApp capabilities through Gallabox, exploring business outcomes like:
Enhanced chatbot integration into multiple service scenarios
Advanced feedback collection that make it easier to course correct and share small wins
Automated responses to never let a warm lead wait and subsequently, move to competition
Effectively competing with larger market players
Expanded coordination tools that integrate their service functions better.
The journey of Dubai Housekeeping is a classic showcase of how the right communication platforms can support not just growth, but also foster a culture of development and service diversification without the pain of operational overhauls.
The most effective thing about Gallabox is we are able to handle more pings at any given point.
D Uttam Singh
Co-Founder, Dubai Housekeeping
