Did you know that WhatsApp Business had over 764.38 million global monthly active users (excluding China) in the fourth quarter of 2024?
WhatsApp, the world’s favorite instant messaging platform, is a business favorite too – and for good reasons. Statista reports that WhatsApp had over 3 billion monthly active users in 2024, making it the most accessible messaging platform for people and the most lucrative business marketing channel.
WhatsApp-based marketing opens up new possibilities for businesses to engage their customers at a highly personal level. This channel is adaptable to the needs and stages of your marketing pipelines, enabling you to fish for leads, engage and nurture them, and convert them when the time is right – all on the same channel.
WhatsApp Business is a highly competitive platform, one that customers check frequently throughout the day. Including this channel in your marketing strategy helps you expand your outreach exponentially while ensuring that the interaction remains personalized and secured from end to end.
Furthermore, WhatsApp also offers you features like payment integrations and rich messaging, ensuring you get all the tools you need to catalyze your campaigns regardless of the stage of your marketing funnels.
If you are ready to include WhatsApp in your marketing strategies, let’s take a look at where you can begin.
What is Whatsapp Marketing Software?
WhatsApp marketing software is a tool that augments your marketing campaigns over WhatsApp, helping you send feature-rich messages to customers and subscribers over this messaging platform.
With a WhatsApp Business account, your business can send messages to customers with limited functionality. For example, a simple WhatsApp Business account may not be readily integrated with your CRM to facilitate seamless customer support on the platform.
To augment this and more such functionalities in your WhatsApp Business account, you need an API and WhatsApp marketing software that allows you to set up your marketing interface as you require.
WhatsApp marketing software allows you to set up custom integrations, intelligent chatbots, shared inboxes, and more. They enhance the platform’s adaptability to your marketing needs, empowering you to create and modify campaigns, set up broadcasts, and even receive payments via this channel.
There are a plethora of WhatsApp marketing tools available on the internet. To select the one best suited for you, let’s look at the key aspects you should seek in the tool.
What Should You Look For In The WhatsApp Marketing Software?
There are 10 essential capabilities that you should have in a WhatsApp marketing tool to make it useful in the long term:
1. Broadcasts
Broadcasts are bulk messages that you send to a large volume of your contacts in a single click. These messages are best suited for promotions, announcements, and important updates to let your subscribers know important information.
It is crucial to have a broadcasting feature in combination with a segregation tool that allows you to create customized cohorts. You can send personalized broadcasts that resonate with a cohort to enhance response.
2. WhatsApp Flows
Flows is a WhatsApp Business API feature that allows you to configure automated, interactive chat flows for customers. For example, you can create flows that let your customers book a table, step by step, from your brand’s WhatsApp chat window.
It is an excellent way to have customers fill out forms without navigating away from the channel, reducing the resistance from CTA to conversion.
3. Chatbots
In 2024, 82% of consumers admitted they would interact with a chatbot readily instead of waiting for a human representative to take their call. The importance of chatbots cannot be overlooked, which is why you should search for this functionality in your WhatsApp marketing tool.
Chatbots offer fast responses to customers, eliminating any opportunity to abandon a conversation and churn. They help your business achieve higher conversion rates for any action you promote through WhatsApp. Look for a platform that offers a no-code chatbot builder.
4. Templates
Crafting the right marketing message takes time, and then some more to personalize it for specific audiences. To remain competitive, your brand needs to broadcast marketing messages quickly and in bulk, which is precisely what templates help you achieve.
Templates are message skeletons with placeholders for personalization, allowing you to apply quick modifications to make them suitable for any cohort. Search for WhatsApp marketing tools that offer seamless template generation without using any coding.
5. Click-to-WhatsApp Ads
Click-to-WhatsApp ads allow your customers to quickly navigate from any Meta channel to your WhatsApp in a single click. This makes it easier for them to get more information or support for a product by clicking on the click-to-WhatsApp link underneath the product.
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Once your customer reaches WhatsApp, your brand gets an opportunity to foster personal interaction and nurture them into conversion by offering personalized deals, thereby boosting sales. This makes click-to-WhatsApp an essential feature to have.
6. Drip Marketing
Drip marketing is useful when you have customers on the verge of conversion who need just a little push to complete the desired call to action. It allows you to set up pre-scheduled messages that your customers receive at set times for a certain period.
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Drip campaigns establish consistent customer communication, whether by offering specialized deals, creating urgency, or reminding customers about a product.
These campaigns are important for nurturing and converting leads, making them a crucial feature in a WhatsApp marketing tool.
7. Voice Bot
Voice bots empower customers to hear your WhatsApp messages and respond with dialogue instead of text. This crucial accessibility and convenience feature eliminates the hassle of typing, encouraging customers to take action.
Voice bots remain online 24/7, ready to tackle customer requests. They enhance your brand's availability to any interaction with customers. Make sure the software you choose has voice bots.
8. Analytics
When your business tracks conversions or monitors goal achievement, analytics become crucial to determining the success of your WhatsApp campaigns. You should look for a WhatsApp marketing tool that allows you to track key metrics such as open rates, click-through rates, response rates, overall engagement, and more.
It helps you identify the areas for improvement and polish your campaigns for better results.
9. Integrations
Integrating your WhatsApp Business channel with internal systems and apps helps you eliminate siloes and design more impactful, hyper-personalized campaigns for your customers. For example, integrations help you synchronize contact information, automate data entry, and much more.
Therefore, select a marketing tool that allows seamless WhatsApp integrations between enterprise systems, apps, and WhatsApp.
10. Shared Inbox
Sometimes, a campaign or customer interaction may require collaboration between your internal teams to offer the best service. This is where shared team inboxes become crucial for your business.
It helps your teams view chat histories, monitor conversations, add notes and mentions, etc., to keep everyone on the same page. Ensure that the software you select offers this feature as well.
10 Best WhatsApp Marketing Software
Every week, about 1 billion customers connect with businesses over WhatsApp. To ensure that you give your customers the best interaction experience, select one from the list of best WhatsApp marketing software
Overview
1. Gallabox
Gallabox is a comprehensive, all-in-one solution for WhatsApp automation, marketing, and productivity. It is a robust tool that can replace your sales, support, marketing, and productivity tools for good measure.
Features
- WhatsApp Flows: Create custom WhatsApp forms using industry-specific templates in a drag-and-drop builder.
- GenAI: Enhance engagement with adaptable conversational flows, high conversational intelligence, real-time custom responses, third-party syncing, and more.
- WhatsApp Business API: Connect all your tools and data with hassle-free integrations, high automation capabilities with chatbots and AI assistance, and more.
- Shared Inbox: For better collaboration, make a note, tag your team members, assign conversations, switch between channels, and access full chat history.
- WhatsApp Chatbot: Leverage a ready-to-use, GPT-powered chatbot to provide continuous customer support, streamline and automate conversations, automatically assign leads, and more.
- Drip Marketing: Easily segment your customers according to specific conditions, leverage built-in templates to design drip campaigns, track all your metrics, and more.
- Broadcasts: Send personalized, automated broadcasts at the click of a button, segment audiences, manage broadcast replies, and monitor metrics easily.
- Click-to-WhatsApp Ads: Enhance conversion rates with instant responses, order notifications, shipping status, and more.
- Payments: Automate payments with one-click payment links, streamline payment workflows with automation, and more.
- WhatsApp Shop: Incorporate full catalogs in your WhatsApp channels by integrating with WooCommerce or Google Sheets.
Pros
- Gallabox is a comprehensive tool with all the critical marketing features included in the package, like broadcasts, chatbots, CTWA, drip marketing, etc.
- It is user-friendly and has a robust support system.
Cons
- Some reviewers highlight integrations with a custom CRM involve more steps than usual.
- Some users have expressed that navigation needs improvement to find the desired features easily.
Ratings and reviews
- G2: 4.6/5 (150+ reviews)
- Capterra: 4.5/5 (N/A)
2. Wati
Wati is an end-to-end business WhatsApp solution specifically designed for small to medium-sized businesses. It offers several important features like chat intelligence, APIs, and integrations.
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Features
- DMs: Respond to Instagram DMs from the Wati dashboard, automate lead capture, set up out-of-office workflows, and organize conversations easily.
- CTWA: Click-to-WhatsApp ads for Facebook and Instagram, prompt responses, customer retargeting, and more.
- Catalog: Showcase your products on WhatsApp, generate QR codes, provide real-time updates to the catalog, and allow customers to browse and order on WhatsApp.
- Shared Inbox: Centralize your conversation management and team collaboration by creating teams, managing contacts, and see bird’s eye view of all messages, threads, and conversations.
- Broadcast and Bulk: Schedule your messages, manage campaigns, and WhatsApp pre-approved messages with templates quickly.
- Custom Notifications: Send customized message alerts and enable 1-2-1 continuity between users and contacts.
- No-code Chatbot: Build custom chatbots without code and automate up to 200 steps.
- KnowBot: Design a knowledge base for an AI-powered chatbot.
Pros
- This platform has an advanced automation builder that is easy to use.
- You can automate Instagram DM responses – a unique offering.
Cons
- Users have noted that new features are slow to roll out in updates.
- The platform offers email and WhatsApp support only in pro plans.
Ratings and reviews
- G2: 4.6/5 (320+ reviews)
- Capterra: 4.6/5 (150+ reviews)
3. QuickReply
QuickReply is a WhatsApp marketing tool designed specifically for eCommerce brands. Use this platform to streamline your marketing, manage customer relationships, smart automation, and more.
Features
- Broadcast marketing: Automate your outreach with personalized bulk messaging, data-driven campaigns, filtering for inactive leads, smart segmentation, read tracking, and more.
- Drip campaigns: Achieve adaptive customer engagement with multistep, multi-day customer journeys, personalized paths, conditional branching, and more.
- AI chatbot: Track clicks and conversions at the contact level with a 24x7 chat assistant for pre and post-sale queries.
- Multi-Agent Inbox: Leverage a single inbox for all campaigns and effectively enhance campaign management and consumer communications from a single space.
- Integrations: Easy integrations with countless popular apps like Razorpay, Google Analytics, Zoho Desk, Loox, Judge.me, etc.
- Broadcast Retry: This feature automates the management of failed message deliveries to ensure the smooth running of campaigns.
Pros
- The platform is highly customizable to the needs of your business.
- QuickReply has robust customer support, both general and technical.
Cons
- The platform has layered charges, like dashboard fees, Shopify integration fees, etc.
- The dashboard lacks consolidated data for customer queries, such as most enquired or reviewed products.
Ratings and reviews
- G2: 4.8/5 (N/A)
- Capterra: N/A
4. NovoChat
NovoChat allows you to transform your customer communications with multichannel marketing. Although this is a young company, its solution is competitive, with features like broadcast messaging and integrations.
Features
- WhatsApp automation: Recover abandoned carts, confirm orders, and deliver shipping updates automatically to customer contacts. More capabilities are in the pipeline.
- Targeted broadcast messages: Create targeted campaigns using segmentation filters that sync with Shopify data. Schedule campaigns for announcements, promotions, holiday sales, and more.
- Shared inbox: Consolidate all your messaging channels, such as LINE, Facebook, etc., into a single inbox. Streamline collaboration and easily assign and resolve issues.
- Widgets: Leverage multichannel website widgets and WhatsApp chat buttons to allow your customers to find you easily.
- Chat marketing metrics: Advanced metrics for automation and campaigns to understand your chat revenues.
Pros
- This platform makes it easy to integrate WhatsApp business and build a network of customers for targeted broadcasts.
Cons
- Users say that the tool can be made more UI-friendly.
Ratings and reviews
- G2: 5/5 (N/A)
- Capterra: N/A
5. Twilio
Designed for medium to large-sized businesses, Twilio empowers you to scale your WhatsApp messages for better impact and growth. Use this platform to achieve data-driven customer engagement around the globe.
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Features
- Programmable Messaging API: Use the API to send alerts and notifications, promotions, and other content as one-way marketing messages.
- Conversations API: Use APIs to engage in conversational commerce and customer care messages from WhatsApp.
- Twilio Segment: Collate multichannel data in real-time into a unified customer profile to deliver targeted customer experiences.
- Twilio Flex: Leverage this digital engagement center to power your interactions with an AI-enabled, real-time data layer.
- Account verification: Verify users over various channels like WhatsApp, voice, email, push, and OTPs.
- WhatsApp Business calling: This new feature enables customers to call your business from within WhatsApp. Capabilities cover the entire lead pipeline from consideration to support.
Pros
- Twilio has a pay-as-you-go model that empowers you to take control of your expenses.
- It is a full-suite software that offers messaging solutions for other channels like email, SMS, and voice as well.
Cons
- Users note that Twilio requires programming knowledge to connect to non-native apps.
- Users find that the UI is powerful but difficult to get around.
Ratings and reviews
- G2: 4.2/5 (470+ reviews)
- Capterra: 4.4/5 (470+ reviews)
6. WebEngage
WebEngage is a comprehensive suite of tools and solutions focused on enhancing customer engagement and retention. Use this platform to understand your customers holistically and engage them across various digital channels.
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Features
- Unified insights: Gain access to holistic and collated insights on your intuitive dashboard, enabling meaningful, contextual conversations.
- Omnichannel orchestration: Conduct omnichannel conversations seamlessly with high control over messages and access across various channels.
- Hyper-personalization: Gain an understanding of each user’s patterns to deliver hyper-personalized web and app experiences.
- Segmentation: Generate user cohorts in real time to better optimize your marketing efforts and achieve precise targeting.
- Real-time analytics: Access real-time analytics to gain insight into ongoing campaigns, optimize them for performance, and generate KPIs.
- The power of AI and ML: Conduct user behavior analysis in great depth using the power of AI and ML engines to generate actionable insights.
Pros
- This platform offers countless options and features for analytics and automation, making it suitable for large-sized businesses to optimize their bulk campaigns.
- The built-in AI features are one of the best in the market.
Cons
- Users found that the platform was complex to set up initially.
- Some users found the dashboard navigation difficult to use.
Ratings and reviews
- G2: 4.5/5 (670+ reviews)
- Capterra: 4.5/5 (N/A)
7. SendApp
SendApp is a simplified, all-in-one marketing platform designed for SMS, Telegram, and WhatsApp. It enables you to customize your messages, automate platforms, and send automated responses easily.
Features
- Bulk messaging: Send bulk messages to contacts and numbers not saved in your address book. Expand your outreach with simplified messaging workflows.
- Phonebook: Easy import of contacts from various file formats like .csv or .txt, Google Contacts, or manual entry.
- WhatsApp Smart: Train your chatbots with information specific to your business, use case, and industry. Enhance service efficiencies with 24x7 availability.
- Automatic enrolment: Enable automatic opt-in using keywords, empowering them to subscribe without many actions.
- Automatic unsubscribe: Enable contacts to unsubscribe independently from your lists, helping you keep your contacts updated.
- Link-QR registration: Generate and share links and QR codes for specific actions to allow users to convert easily in a single click.
- Editor and Stock Photos: Create custom marketing content with millions of royalty-free images with the inbuilt photo editor.
- Message planning: Schedule your bulk messages according to the content calendar and automate their broadcast even when offline.
Pros
- Access to stock images and a photo editor makes message creation easier.
Cons
- The platform only lets you send limited characters in your messages.
Ratings and reviews
- G2: N/A
- Capterra: N/A
8. Whatso
Whatso is a simple marketing app that lets you send bulk messages quickly in WhatsApp. It is purpose-built for broadcasting with features like quick contact imports and efficient campaign management.
Features
- Quick contact upload: Easily add thousands of contacts to the database and remove duplicate contacts easily.
- Efficient campaign management: Send tens of thousands of messages simultaneously using three messaging modes: text-paste, text-type, and turbo-fast.
- Enriched messages: Share attachments with messages, like videos, PDFs, documents, images, and more, to enhance customer engagement and experience.
- Delay feature: The delay feature empowers you to avoid number bans, scheduling your messages to go out at regular intervals.
- Group contact grabber: Capture contacts from any WhatsApp group to expand your outreach easily.
Pros
- This is one of the simplest bulk messaging platforms for WhatsApp, purpose-built for broadcasting.
Cons
- Users highlight that the app saves cache to share with other apps, which can be bothersome for some businesses.
Ratings and reviews
- G2: 4/5 (50+ reviews)
- Capterra: 3.2/5 (N/A)
9. MessageBird (Now Bird)
MessageBird, now rebranded as Bird, is a communications platform that offers APIs for various channels, such as WhatsApp, SMS, voice, email, and more. It offers solutions across the entire marketing pipeline—reach, growth, management, and automation.
Features
- Outreach: Leverage the platform’s powerful API to enhance WhatsApp Business and easily reach a wide audience.
- Interactions: Product catalogs, one-click payments, and quick reply buttons enhance customer experience while making purchases convenient for them.
- Business functions: A flexible WhatsApp API supports marketing automation, chatbots, eCommerce, logistics, and many other use cases.
- Integrations: Log in with your Meta Business account to integrate existing WhatsApp numbers, create new channels with virtual numbers, and more.
- Enterprise focus: Leverage the WhatsApp Sandbox to rapidly prototype your configuration and test the entire feature set using a single API.
Pros
- The platform is highly scalable and can handle high message volumes effortlessly.
Cons
- Users said that the initial setup required more technical expertise than expected.
Ratings and reviews
- G2: 3.9/5 (70+ reviews)
- Capterra: 4.5/5 (150+ reviews)
10. Brevo
Brevo is a complete solution that offers tools for marketing, sales, CDP, loyalty, messaging APIs, and a conversation platform. It is an official Meta business partner and WhatsApp Solution provider, making it one of the best in the industry.
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Features
- Personalization: Customize transactional message templates with your customers' names, custom prices, and recommended products.
- Quick setup: Leverage a full range of SDKs, APIs, and libraries to find the correct tools for a perfect fit.
- Integrations: Quick and easy integration for all popular and major CMS tools like SMTP relay, webhook, or plugin.
- Inbound parsing: The platform offers a plug-and-play inbound parser that empowers you to make every email a two-way deal.
- Logs: Ensure compliance with extended logs and history tracing of messages.
Pros
- Brevo offers one of the most flexible pricing plans on the market. It also has a simple user interface and a regularly updated platform.
Cons
- Users feel that the customization and template options are a bit restrictive.
Ratings and reviews
- G2: N/A
- Capterra: 4.6/5 (2,730+ reviews)
How To Choose WhatsApp Marketing Software For My Business?
66% of consumers agree they are more likely to purchase from a business they can connect with over instant messaging. This makes it crucial to select the right WhatsApp marketing platform.
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However, WhatsApp marketing software is not a one-size-fits-all tool. For starters, there are various types of WhatsApp marketing tools, each for a different purpose. Let’s understand them all and look at a checklist that can help you select the best option:
Types of WhatsApp Marketing Tools
Here are five different types of WhatsApp marketing tools:
1. Bulk Marketing Software
These tools help your business effectively create and send bulk marketing messages to many people simultaneously. They are best suited for large-scale campaigns and announcements, such as a college announcing a fest to its students and alumni.
2. Click-to-WhatsApp-Ads Software
These tools are ideal when your business's primary goal is to boost conversions with greater creative control over the campaign. They are best suited for optimizing ad spending.
For example, a company that specializes in creating prescription glasses for the colorblind can potentially convert more leads with this type of software.
3. Group Marketing Solutions
Many brands build a community around their products and services (like Starbucks) to enhance engagement and customer participation. Group marketing solutions help boost customer loyalty by creating an online family of patrons and are ideal for such brands.
For example, brands can use group marketing campaigns to boost visibility and invite more customers to join their WhatsApp channels.
4. Drip Marketing Solutions
This marketing tool allows businesses to gradually nurture their clients and keep them conversing with the brand. It is ideal for companies that sell high-consideration goods, such as furniture or cars.
It is also suitable for businesses with a large customer base that needs to be nudged for conversion, like a coaching center onboarding students for a new session.
5. Marketing Automation Solutions
This WhatsApp marketing tool helps businesses enhance their operational efficiencies by automating tasks such as sending broadcasts, auto-responders, etc. It helps free up human resources to engage in more critical tasks.
This type of tool is ideal for all business sizes, helping them optimize their marketing campaigns and achieve higher efficiency.
Checklist for Making the Right Choice
- Ensure that the software user interface is fluid and intuitive.
- Check for critical features like WhatsApp Flows, chatbots, and any other features specific to your business case.
- Request your vendor to furnish a detailed pricing chart that includes all the fees, charges, additional costs, etc., to eliminate any surprises waiting around the corner.
- Make sure the vendor provides reliable and prompt support services.
- Browse through the template library to ensure there are templates for the use cases you need.
- Ensure the tool has analytics features for all the KPIs you need to track.
- It is preferable to use a no-code or low-code tool to avoid hiring a professional for integration and implementation.
- Check the extent of personalization the tool offers and whether it satisfies your intended use cases.
- If possible, find a few brands that have partnered with your selected vendor and request their feedback. This helps ensure lasting, high-quality services.
- Lastly, check the vendor’s pricing plans and packages for flexibility and modularity. This will help you spend wisely on the features you need.
Boost Your Marketing on WhatsApp with Gallabox
Marketing is not just about engaging your customers; it is also about reaching them where they are and delivering compelling messages that make them take action. WhatsApp is a key outreach channel that delivers a 98% open rate, unlocking tremendous potential to craft captivating messages and urging your target audience to convert.
Furthermore, businesses that use WhatsApp for sales get 68% of returning customers. It is high time to leverage this lucrative platform as a marketing channel to reach your potential customers.
With a robust solution like Gallabox, you can catalyze your sales and marketing teams to capture, qualify, and convert more prospects into paying, loyal customers.
Gallabox's robust platform houses complete solutions for WhatsApp, such as automation, APIs, monitoring, tracking, analytics, message creation, AI and chatbots, and much more. Power your WhatsApp campaigns with this cutting-edge, best WhatsApp marketing software to experience the difference.
Try Gallabox for free today.
FAQs
1. Which features should you look for in WhatsApp marketing software?
Some key features you would need from WhatsApp marketing software are group marketing tools, drip marketing capabilities, and automation capabilities. This will enable you to set up scheduled marketing campaigns to automatically send bulk to your WhatsApp groups and communities.
2. Is WhatsApp marketing free?
WhatsApp Business API is free to use. However, if you wish to scale your WhatsApp marketing operations up, you must purchase or subscribe to a WhatsApp marketing tool.
3. Can I send bulk messages on WhatsApp for marketing?
Yes, you can do that by subscribing to WhatsApp bulk marketing software. This software enables you to create bulk marketing campaigns, automate and customize them, and send them in bulk to groups and communities on WhatsApp.
4. Can I sell on WhatsApp?
Yes, you can start selling on WhatsApp using WhatsApp marketing tools that allow you to create catalogs and accept payments on this channel. These tools also enable you to set drip marketing campaigns to convert more sales on WhatsApp.
