The real estate sector has been on a slow growth and adoption rate when it comes to technology, especially in the digital space. But things are changing, and at a good pace too. Today, the real estate business is rapidly digitizing, as evident by the exciting, innovative, cutting-edge technology that is already available and being implemented into the industry. One of them is the rise of real estate chatbots.
What is a Real Estate Chatbot?
A real-estate chatbot can be defined as a fully automated assistant that would help real estate agents connect with their customers. With real estate chatbots, agents can answer questions help them through the real-estate consultation process like that of: providing virtual tours, scheduling appointments, offering property information, and much more. Real estate chatbots can help in different ways. In some cases, they could even serve as an online assistant. That’s why chatbots are swiftly becoming a boon for real estate agents. Here is an example of Real estate WhatsApp Chatbot on Gallabox:
Use-cases of Chatbots in Real Estate
To further understand how chatbots can help real estate agencies, it is critical to understand the use-cases of chatbots in the real estate industry. Some of them are:
Lead management via real estate chatbots
It is extremely important to create an effective lead management process to nurture new leads while converting them to prospects, and then finally, to customers. One of the ways in which real estate agents can help their customers is by creating a chatbot, that can help them with inbound lead management. By creating such a chatbot, the business can get the chance to provide their customers with a better experience while maintaining high brand consistency. Furthermore, creating a chatbot for lead management is a great way to strengthen the relationship with your customers.
Read: What is Lead Management & Why do you need it?
Automated marketing
One of the best chatbot use cases in the real estate industry is its ability to help automate marketing and sales. In fact, chatbots are considered a great entry point for remarketing strategies. This is because chatbots can be integrated into any digital marketing channel, like email campaigns and social media pages. Chatbots can also be a great tool to provide customers with a more personalised experience.
Customer service
This is one of the main use cases of real-estate chatbots. Agents can integrate a chatbot into their customer service process and provide their customers with 24-hour customer support. Since chatbots can assist customers throughout the entire real-estate consultation process, they can have a significant impact on customer satisfaction. With their help, customers can easily find their properties on the site and get property information. Therefore, with the help of chatbots, real-estate businesses can significantly improve their customer service.
Try out our real estate based bot for site visit feedback today!
Data management & analytics
Besides creating a chatbot that can improve your customers’ experience, you can use a chatbot to manage your customers’ data and provide them with useful analytics. If a business uses the data collected by its chatbot, it can learn unique details about its customers and what they like. This is a great way to create a customised customer experience, even for customers who have already purchased/shown interest before.
Chatbots for Real Estate Agencies: 7 Benefits you cannot ignore
By now, it should be clear that chatbots are very powerful in the real estate industry. They provide tremendous benefits to both real estate agencies and their customers. The 7 most important benefits of real-estate chatbots are:
Easy Customer Engagement
Chatbots are widely considered to be one of the best tools to engage with your customers. They can help real estate agents provide personalised support to customers and build long-lasting relationships with them. Furthermore, chatbots are really convenient to use, which makes it easy for customers to ask questions, request additional information or communicate with agents.
24/7 Services
In today’s digital age, customers want immediate answers to their questions. They have a lot of questions while exploring real estate options and they expect agents to instantly answer them 24/7. Since chatbots can be automated easily into business workflows, they can provide 24/7 live support and respond to customers’ questions quickly without adding an extra burden on their agents.
Virtual Tours & Bookings
Most chatbots that are available currently, such as WhatsApp chatbots, can help businesses share rich-media content with their customers. By using video & audio to communicate with their customers, businesses can provide customers with more creative and valuable information. Especially, features like virtual tours can be very useful for real estate websites as they can help customers view properties online and help them with direct bookings.
Live Agent Scheduling & Management
For a real estate business, it is important to manage agents’ schedules to ensure their availability and the right time of service provision. This is the best way to provide an excellent customer experience. However, this task is usually tedious and time-consuming. With the help of a chatbot, you can quickly schedule agents and provide the best time for your customers. Chatbots can also be used for internal communication and workflow management.
Suggested Read: Why should Real Estate firms choose Live Chat?
Reduce Long-Term Costs
Since chatbots can be automated, agencies can connect with a wide range of customers even with a limited number of agents. This helps real estate agencies to reduce long-term costs since they do not have to hire more agents. Therefore, chatbots can also help boost the revenue of real estate agencies without increasing their operational costs.
Gather Customer Information
Chatbots can collect rich and useful information from customers that can be used for enriching the customer experience and marketing strategies. This is especially important for real-estate businesses that sell large properties, where the customer can spend a considerable amount of time and effort looking at the property and even make an offer. With the help of a chatbot, real-estate businesses can collect more valuable information from customers and offer them personalised options.
Qualify Leads & Streamline Your Sales Funnel
With a real estate chatbot, you can use data to qualify leads and even streamline your sales funnel. By identifying unique characteristics and trends in the data, you can quickly qualify leads and use them for follow-up or even understand their buying patterns and preferences. Furthermore, with the help of a chatbot, you can provide customers with tailored sales materials based on their interests and habits, which increases your chances of converting them into customers.
There are also other advantages of using live chat for real estate agencies, so you can rest assured that you are making the right choice when you decide to use a real-estate chatbot.
Free Real Estate Chatbot Templates to get you started
Now that you know why chatbots are the next big thing in the real estate industry, you might want to integrate one that provides maximum benefits for your real estate agency. You can start by exploring the wide range of real estate chatbot templates offered by Gallabox. These templates allow you to set up a fully functional chatbot for real estate bookings, customer service, virtual tours and various other functions in no time. They will also be more effective in collecting rich and detailed customer information.
Gallabox is a leading no-code chatbot provider that offers real-estate chatbot templates to help you get started. So why wait, get an instant real estate chatbot demo with Gallabox now!
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